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Accentuate the Positive

A friend of mine enjoyed a few of the real estate "code" words I had used in a recent Huffington Post: http://www.huffingtonpost.com/lita-smithmines/distressed-domiciles_b_806495.html As a therapist, she shared that owners who “transition out” (die in the house), or “decouple” (divorce) are examples of “positive reframing.” It seems therapists are taught to redefine negatives into positives. 

Agents must attend the same training sessions as therapists, as they are masters of deflection and distraction.  I’ll jot down just a few of my favorite phrases for you today (there are many, many more), with my definitions.

 Peaceful backyard: house faces a busy street.

The jewel of the block: the neighbors’ houses are real eyesores

Great location: the house needs a lot of work

Perfect location:  the house needs major renovation

Elderly owner deferred maintenance: every single thing stopped working, or started leaking, sometime in the past decade

Has potential: even the agent can’t think of one appealing feature


Always beware of adjectives separated by one or more exclamation points. Words like Charming! Spacious! (or Cozy!) Delicious! Cream Puff!!! can be deciphered as Spend More!

Comments

( 2 comments — Leave a comment )
(Anonymous)
Feb. 2nd, 2011 04:01 pm (UTC)
Adjectives!
I love this!
real_lawyer
Feb. 2nd, 2011 05:19 pm (UTC)
Re: Adjectives!
Thanks for reading, commenting, and loving!
( 2 comments — Leave a comment )

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